The cost of following football on TV in Italy dominates the sports debate every summer. With Serie A rights awarded to DAZN and Sky until 2029 and European cups divided between Comcast’s pay-TV and Amazon Prime Video, fans face the usual subscription puzzle characterized by varied prices, contractual constraints, and viewing methods. To obtain total TV coverage of football, including all ten matches of each league round, Serie B, and the three international competitions, the main route requires combining three distinct platforms. Opting for the cheapest annual plans offered by individual broadcasters, the minimum starting cost is 668.80 euros per year. A basic package includes the annual plan with advance payment of DAZN Full at 379 euros, a subscription to the NOW streaming platform with a 12-month commitment at 19.99 euros per month (equal to 239.90 euros total), and a subscription to Amazon Prime Video at 49.90 euros per year. For users who prefer to avoid commitments and choose maximum monthly flexibility, the figures rise. And significantly: the flexible monthly version of DAZN Full alone costs 46.99 euros per month, which brings the annual cost to as much as 563.88 euros for the league alone.
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To meet the needs of those looking for less expensive solutions, the sports entertainment market has developed several alternative formulas. The most significant novelty is the recent launch of the DAZN Full Mobile plan at 19.99 euros per month. This option allows access to the entire platform catalog (Serie A, LaLiga, basketball, volleyball, and English cups) guaranteeing savings of up to 324 euros per year compared to the flexible monthly Full plan, or 139 euros compared to the annual advance payment. However, in exchange for the reduced price, a precise technological limit is imposed: content is only accessible via the smartphone app, excluding use on Smart TVs, PCs, and tablets, and blocking any casting or mirroring functions to large screens. Other opportunities to lighten the final bill include subscribing to commercial offers from telecom operators like TimVision, or sharing the DAZN Family plan with another user in the same household.
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If one wanted to compare the cost for Italians with that of the main European markets, our country ranks in an intermediate position for absolute cost. The annual expense of 669 euros is itself lower than that of Spain (972 euros per year, where fiber pairing is mandatory), the United Kingdom (867 euros distributed among Sky, TNT Sports, and Amazon), and Germany (810 euros spread over four distinct subscriptions). Only France does better, with a total annual expense of about 439 euros thanks to the Ligue 1+ league channel. But analyzing costs relative to average gross salaries recorded by OECD data, the picture reverses: Italy rises to second place for the incidence of TV price on average salary. Despite nominal rates lower than those in the UK or Spain, the outlay to follow football has a greater impact on the purchasing power of Italian fans. Year after year, they feel they are being squeezed, even just to follow their favorite team.
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